The Martin Television Show: Dean Martin’s Reign as King of Cool
Dean Martin’s effortless charm and laid-back style captivated audiences for nearly a decade on The Dean Martin Show. At the height of his career in 1967, Martin was the highest-paid entertainer in show business, with NBC renewing his show for three years at a staggering $34 million. This, combined with his earnings from films, records, and Las Vegas performances, solidified his status as the “King of Cool.”
Martin’s journey to stardom wasn’t without its challenges. After the split with Jerry Lewis, Martin’s initial solo film career faltered. However, a dramatic role in The Young Lions marked a turning point, leading to successes in films like Rio Bravo and Some Came Running. By the time The Dean Martin Show premiered in 1965, Martin was a hot commodity once again.
His easygoing persona translated perfectly to the variety show format. While a weekly series might seem like “work” to some, Martin famously quipped about making a million dollars while barely leaving his house. He approached his show with the same nonchalant attitude, famously demanding no rehearsals and showing up just for the taping. This relaxed approach became a major selling point, resonating with viewers who appreciated his authenticity.
Martin’s show was a reflection of his personality: tuxedo-clad, cigarette in hand, a drink in the other, and an air of effortless cool. He’d make grand entrances, running down stairs or sliding down a pole, always maintaining his signature swagger. His refusal to put on airs endeared him to audiences who loved him for being himself.
The show’s comedic sketches were often enhanced by Martin’s lack of rehearsal, leading to spontaneous and hilarious moments. His interactions with guests like Jonathan Winters and Bob Newhart showcased his quick wit and improvisational skills. One particularly memorable skit with Winters highlighted Martin’s ability to react with genuine surprise and humor to the unexpected.
Martin’s talent extended beyond comedy. He welcomed legendary performers like Ella Fitzgerald and Bing Crosby to his stage, showcasing his versatility and appreciation for musical talent. His playful banter with longtime accompanist Ken Lane was another highlight, adding a touch of warmth and familiarity to the show.
The Dean Martin Show wasn’t just about big names and planned segments. The unpredictable nature of the show was part of its charm. Surprise guests and unscripted moments kept viewers on their toes. The show reflected the changing times, with evolving fashion, musical styles, and cultural attitudes. It served as a bridge between the conservatism of the 1950s and the cultural revolution of the 1970s.
The show ran until 1974, eventually transitioning into a “Celebrity Roast” format. While the later years saw a shift towards a more pronounced “drunk act,” the early seasons of The Dean Martin Show remain a testament to his enduring charisma and talent. Dean Martin’s legacy as the King of Cool continues to resonate with audiences who appreciate his unique brand of entertainment.
