WLS Television Chicago: The Legendary “3:30 Movie”

Before streaming and cable, commercial television was the primary way to watch movies at home. In Chicago, WLS-TV Channel 7’s “The 3:30 Movie” was a beloved institution, shaping the cinematic tastes of a generation. Airing from 1968 to 1984 (later becoming “The 3:00 Movie”), the program offered a daily dose of cinematic escapism for countless Chicago area school children. While movies were often edited for time and content, the show provided a crucial introduction to the world of film.

Ninety-minute time slots, including commercials, meant even shorter films were heavily edited. Longer movies were often split across two afternoons, but even then, significant cuts were made.

“The 3:30 Movie” showcased a diverse range of films from the station’s extensive library. Initially featuring a variety of genres, the program eventually leaned heavily into horror, science fiction, and fantasy, likely driven by the preferences of its younger audience. Themed weeks dedicated to specific genres or actors were common, creating a sense of anticipation and excitement.

Week-long marathons of Planet of the Apes or epic fantasy films like Jason and the Argonauts were particularly memorable. Even the show’s opening graphics and music contributed to the feeling of a special event. Other themes included Frankie and Annette beach party movies, westerns, Don Knotts comedies, and Hitchcock films. Made-for-TV movies and miniseries were also frequently featured.

The program was instrumental in introducing many young viewers to the world of Hammer horror films, featuring iconic performances from Christopher Lee and Peter Cushing. While late-night weekend movie slots also showcased these films, “The 3:30 Movie” provided an earlier, more accessible entry point.

Beyond genre fare, “The 3:30 Movie” offered glimpses into more mature cinema with films like Key Largo, To Sir With Love, Cooley High, and The Lords of Flatbush. Although heavily edited, these films provided a window into a wider world and different perspectives.

While modern home viewing options are vastly superior in terms of quality and availability, the impact of Wls Television Chicago’s “The 3:30 Movie” on a generation of film lovers remains undeniable. It was a flawed but essential gateway to the magic of cinema, fostering a lifelong passion for movies in countless viewers. The show’s legacy continues to resonate with those who remember the thrill of rushing home from school to catch the latest cinematic offering on WLS.