Huntsville Television Stations to Reclaim Jackson County Viewers
Jackson County, Alabama will return to the Huntsville Designated Market Area (DMA) for television broadcasting in the fall of 2024. This shift, effective October 3, 2024, follows a recent reassignment to the Chattanooga, Tennessee DMA and subsequent appeals by Congressman Dale W. Strong (AL-05), local leaders, and residents. The decision, based on Nielsen DMA viewing share data, acknowledges the strong reliance of Jackson County residents on Huntsville Television Stations for local news and critical severe weather updates.
Reconnecting Jackson County with North Alabama News
The reassignment to the Huntsville DMA signifies a victory for public safety and community connectivity in Jackson County. Congressman Strong championed the reversal, emphasizing the importance of timely and relevant local news for the area’s more than 52,000 residents. He formally requested the Federal Communications Commission (FCC) reconsider the initial reassignment, citing overwhelming dependence on Huntsville television stations for crucial information. This effort was further bolstered by market modification petitions submitted to the FCC by Jackson County and the Scottsboro Electric Power Board.
Local Leaders Celebrate Return to Huntsville DMA
Scottsboro Mayor Jim McCamy, a former Emergency Management Agency (EMA) director, underscored the vital role of accessible severe weather coverage. He expressed gratitude for the collaborative efforts of Congressman Strong and Jackson County leadership in securing the return to the Huntsville viewing market, ensuring residents receive accurate and timely news. Jackson County Commission Chairman Bill Nance echoed this sentiment, thanking Congressman Strong, the Alabama Delegation, Huntsville television stations, and various Jackson County entities for their dedication to resolving this issue. He emphasized the longstanding reliance on Huntsville TV stations for dependable community coverage, particularly during severe weather events.
Restoring Vital Access to Local News and Weather
The return to the Huntsville DMA promises to restore vital access to trusted local news and potentially life-saving weather information for Jackson County residents. The decision reflects the community’s viewing habits and reinforces the importance of regional connections in ensuring effective communication during emergencies and everyday life. The 2024-25 TV season will mark a significant return to familiar and reliable broadcasting for Jackson County, strengthening ties with the North Alabama region.
