Merit Television: Dr. Phil’s New Venture in Broadcasting

Merit Street Media, spearheaded by Dr. Phil McGraw, is a new multi-platform media company focusing on delivering content across various platforms, most notably through its television network, Merit Television. This venture marks a significant step in Dr. Phil’s career, expanding his reach beyond his renowned daytime talk show.

Understanding Merit Television: A Deep Dive

Merit Television was established through a partnership with Trinity Broadcasting Network (TBN), though operating independently with its unique programming. This collaboration provides Merit Television with extensive distribution, reaching over 65 million homes via cable, satellite, and free-over-the-air broadcast. The network offers a mix of original and acquired programming, anchored by Dr. Phil’s nightly talk show, Dr. Phil Primetime. Headquartered in a sprawling five-acre studio complex in the Dallas/Ft. Worth area, Merit Television also produces several hours of daily news broadcasts.

Dr. Phil on the set of his new primetime show.

Merit Television’s Launch and Availability

Launched on April 1st, Merit Television immediately introduced several original programs, including the morning news show Morning on Merit Street, airing weekdays from 8 to 10 a.m. ET. Viewers can access Merit Television through various providers such as DirectTV, Dish, and cable systems owned by Charter, Altice, and others. Channel availability depends on the specific provider.

Programming Highlights on Merit Television

Merit Television’s initial lineup includes three flagship original shows:

• Morning on Merit Street: This weekday morning show offers a blend of news, information, entertainment, and inspiration, covering current events and lifestyle topics. Hosted by Dominique Sachse and Fanchon Stinger.
• The News on Merit Street: A comprehensive weeknight news program airing from 7 to 8 p.m. ET, delivering in-depth coverage of the day’s top stories with senior anchor Kris Gutierrez and co-hosts Lyndsey Keith and Loni Coombs.
• Dr. Phil Primetime: Dr. Phil’s nightly show at 8 p.m. ET, maintaining the familiar format of his daytime program, providing advice and tackling real-life issues.

Steve Harvey’s Role in Merit Television

Steve Harvey joined Merit Television as an equity partner, contributing to production, talent development, and other services. This partnership includes a special co-executive produced by Harvey and McGraw, focusing on a mentoring program for young men. Merit Television also acquired 300 episodes of Harvey’s former daytime talk show, Steve.

Steve Harvey and Dr. Phil Partner for Merit Television

Nancy Grace and Crime Programming on Merit Television

Nancy Grace leads Crime Stories with Nancy Grace, a daily one-hour program at 6 p.m. ET exploring true crime stories and cold cases. This show is part of Merit Television’s crime programming block, which also features COPS, JAIL, True Crime: Dr. Phil, and The Behavior Panel.

Conclusion: Merit Television’s Impact on the Media Landscape

Merit Television signifies Dr. Phil’s ambition to create a impactful media brand, leveraging established partnerships and talent like Steve Harvey and Nancy Grace to offer a diverse range of programming. With its nationwide reach and focus on news, talk shows, and true crime content, Merit Television is poised to become a prominent player in the television industry.