Hallmark Channel: Your Home for Feel-Good Entertainment

Hallmark Channel, part of Crown Media Family Networks, offers 24/7 programming in both HD and SD. Known for quality family entertainment, the network continues the Hallmark brand’s century-long legacy. Beyond its popular original movies, Hallmark Channel features scripted series like “Good Witch,” “When Calls the Heart,” and “Chesapeake Shores.” Annual specials like the “Kitten Bowl” and “Hero Dog Awards,” and the daily lifestyle show “Home & Family” round out its diverse lineup.

Hallmark Channel exclusively premieres the Hallmark Hall of Fame franchise. The network celebrates life’s special moments with holiday programming like “Countdown to Christmas,” “Countdown to Valentine’s Day,” and more. Alongside original content, Hallmark Channel airs classic comedies and series like “The Golden Girls” and “Frasier,” solidifying its position as a source for heartwarming entertainment.

Hallmark Channel partners with Hallmark Gold Crown stores, offering exclusive Hallmark Channel-themed gifts available in stores and online. This allows fans to connect with the brand beyond the screen, bringing the magic of Hallmark into their homes. This initiative creates a holistic brand experience, extending viewer engagement beyond traditional television.

For the 10th anniversary of “Countdown to Christmas,” Hallmark launched exclusive holiday gifts, including apparel, home décor, and games. This further immersed viewers in the popular programming and strengthened Hallmark’s presence in the consumer market. This successful collaboration showcased the power of combining quality programming with targeted merchandise.

Hallmark Channel engages its audience beyond television broadcasts through a strong social media presence on platforms like Facebook, Twitter, Pinterest, and YouTube. This allows Hallmark to connect with viewers, share behind-the-scenes content, promote programming, and build community. This multi-platform approach strengthens the Hallmark Channel brand and fosters loyalty among its viewers. The network understands the importance of connecting with viewers where they are, building a strong sense of community.