1969-78 To Tell the Truth: A Game Show Classic

The 1969-78 syndicated version of To Tell the Truth significantly diverged from its predecessors. Original host Bud Collyer declined, considering himself retired and coincidentally passed away on the premiere day. Goodson-Todman Productions then chose Garry Moore, the retired host of I’ve Got a Secret. Moore hosted until 1976 when throat cancer forced his retirement.

Surprisingly, frequent guest host Bill Cullen wasn’t chosen as Moore’s permanent replacement. Joe Garagiola became host, while Cullen remained a panelist. In What’s My Line?, author Gil Fates noted that Cullen’s exceptional gameplay as a panelist was sorely missed.

The 1969 version uniquely addressed Cullen’s physical limitations. Unlike previous shows, this version showed Cullen walking to center stage, albeit with the camera zoomed in to minimize his limp. This was a departure from typical television practices. He would repeat this walk for the closing credits.

This iteration also featured a distinctive “mod” set design influenced by Peter Max and a rock-themed theme song, “It’s a lie, lie…you’re telling a lie…”, composed by Paul Alter. This visually and aurally striking approach further differentiated it.

Each season comprised 195 episodes, enough for 39 weeks of broadcasting. A 1975 article stated that five episodes were taped daily on Tuesdays, from mid-September to mid-June.

Bill Cullen recalled taping five episodes in one day with hiccups. Over 5,000 viewer letters with sympathy and remedies poured in, highlighting the show’s impact and audience connection.

The show often featured contestants with unique stories. Due to its format, To Tell the Truth showcased individuals with some fame but without widespread facial recognition. Notable guests included William Peter Blatty, William M. Gaines, Tom Carvell, and Bob Clampett.

Two years later, a new version hosted by Robin Ward featured appearances by Cullen, Cass, and Carlisle, though never simultaneously. This demonstrated the enduring legacy of the original cast and format.

To Tell the Truth remains the most enduring Goodson-Todman panel show, with six versions and over twenty hosts. Kitty Carlisle’s 2000 appearance marked her sixth decade on the panel, highlighting the program’s longevity.

The 1969-78 series is believed fully preserved and has aired on Game Show Network and Buzzr. Select episodes, including some never re-broadcast, are available at the Paley Center for Media. Marshall Aker’s “To Tell The Truth on the Web” provides further information.