Dean Martin: The King of Cool’s TV Reign
Dean Martin’s effortless charm and laid-back style captivated audiences for nearly a decade on The Dean Martin Show. In 1967, at the peak of his career, he was the highest-paid entertainer, with a $34 million NBC contract renewal. This, combined with income from films, records, and Las Vegas shows, solidified his “King of Cool” status.
Martin’s path to stardom wasn’t easy. After splitting with Jerry Lewis, his solo film career initially struggled. However, a dramatic role in The Young Lions was a turning point, leading to successes in films like Rio Bravo and Some Came Running. By The Dean Martin Show’s 1965 premiere, Martin was a major star again.
His easygoing personality was perfect for the variety show format. While a weekly series is demanding, Martin famously joked about earning millions without leaving home. He approached his show with the same nonchalant attitude, famously refusing rehearsals and arriving just for taping. This relaxed approach resonated with viewers who valued his authenticity.
Martin’s show reflected his personality: tuxedo-clad, cigarette and drink in hand, exuding effortless cool. He’d make grand entrances, running down stairs or sliding down a pole, always maintaining his signature swagger. His genuine personality endeared him to audiences.
The show’s comedic sketches were often funnier due to Martin’s lack of rehearsal, leading to spontaneous moments. His interactions with guests like Jonathan Winters and Bob Newhart showcased his quick wit and improvisation. A memorable skit with Winters highlighted Martin’s ability to react with genuine surprise and humor.
Martin’s talent went beyond comedy. He welcomed legends like Ella Fitzgerald and Bing Crosby, showcasing his versatility and appreciation for music. His playful banter with longtime accompanist Ken Lane added warmth and familiarity.
The Dean Martin Show wasn’t just about big names and planned segments. The show’s unpredictable nature, with surprise guests and unscripted moments, was part of its charm. It reflected changing times, with evolving fashion, music, and cultural attitudes, bridging the 1950s and the 1970s.
The show ran until 1974, transitioning into a “Celebrity Roast” format. While later years emphasized a “drunk act,” the early seasons remain a testament to Martin’s enduring charisma and talent. Dean Martin’s legacy as the King of Cool continues to resonate with audiences today.