Will Bluey Bound into Disney World? A Theme Park Possibility

Bluey, a global phenomenon and Disney+’s most popular show, isn’t actually a Disney creation. Ludo Studio produces the show, with funding from various entities including the Australian Broadcasting Corp. and BBC Studios. Disney licensed the show in 2019 for its streaming platform, but this didn’t include theme park rights, leaving Bluey absent from Disney parks.

Recently, a new deal granted Disney global theatrical rights for a Bluey animated film in 2027. This collaboration hints at a potential shift in the Disney-Bluey relationship, addressing concerns about the show’s longevity and partnership potential. The film could pave the way for Disney acquiring theme park rights, benefiting Walt Disney World amidst growing competition.

Bluey’s popularity is immense, boasting impressive viewership in the US and China. In the US, it was the second most streamed show last year, significantly contributing to Disney+’s total views. The show follows the Heeler family’s everyday adventures, offering heartwarming and humorous insights into family life. Bluey appeals to both children and adults, drawing comparisons to classics like Calvin & Hobbes and possessing the enduring quality of shows like Friends.

This enduring popularity distinguishes Bluey from fleeting children’s TV trends. It suggests a lasting appeal, making theme park rights a strategic move for Disney. A source revealed Disney initially declined Bluey’s merchandising and theme park rights in 2019, a decision they reportedly regret.

The growing Bluey empire, with expanding merchandise and immersive experiences like Bluey’s World in Brisbane, indicates a natural progression towards theme park integration. Walt Disney World, facing competition from Universal Orlando’s Epic Universe, could greatly benefit from a Bluey attraction.

Potential Bluey additions to Walt Disney World include a Bluey’s World-style walk-through, a temporary exhibit at Hollywood Studios, a cavalcade, or integration into EPCOT. While Hollywood Studios seems logical, Animal Kingdom’s need for an attendance boost makes it a contender.

Considering Disney’s acquisition history, reported licensing regret, and Walt Disney World’s need for new attractions, Bluey’s arrival seems more a matter of “when” than “if.” The potential synergy between Disney and the thriving Bluey franchise is undeniable, making it a highly anticipated development in children’s television.