Watching Cuban TV: Formats and Future

The biggest shift in Cuban television is the ongoing transition to digital broadcasting. This complex and expensive process requires significant changes in formats, equipment, and production methods. It also demands comprehensive training for all television professionals, from management to entry-level positions.

Investment has prioritized key areas. Cuba now boasts a transmission platform with 10 digital channels: eight standard definition and two high-definition. Production capabilities include three HD studios, a central master control room, an international operations center, and three HD mobile units. A network of portable cameras supports national, regional, and now local channels.

These improvements have dramatically enhanced image quality, enabling higher definition broadcasts. While the technological adaptation process began five years ago, challenges persist. These include offering television with enhanced features like programming guides and associated data. Over 90% of Cuba now receives digital television signals, and efforts continue to provide set-top boxes for improved viewing quality. Widespread access to high-quality programming remains a top priority for Cuban television.