What’s My Line Television Show: A Look at the Syndicated Version
The syndicated version of “What’s My Line?” aired from 1968 to 1975 after CBS canceled the primetime show. Returning panelists included Arlene Francis and Bennett Cerf (until his passing in 1971), joined by new faces like Soupy Sales, Alan Alda, Joyce Brothers, Jack Cassidy, Ruta Lee, Meredith MacRae, and Gene Rayburn. The syndicated version introduced some rule changes. For example, a time limit was often imposed on the panelists during the mystery guest round. A “Who’s Who” round, involving audience members and their occupations, was also added to fill extra time.
One notable difference in the syndicated “What’s My Line?” was a more casual atmosphere compared to the original. First names were used, and attire was less formal. Some viewers felt the newer panelists and host were sometimes dismissive of veteran panelists Arlene Francis and Bennett Cerf, who had decades of experience with the show.
A 1971 episode featured Burt Reynolds, then starring in the television detective series “Dan August,” as the mystery guest.
Another early 1970s episode showcased Mama Cass Elliott as the celebrity guest, highlighting the variety of guests on the syndicated show.
The shift in tone and treatment of long-time panelists in the syndicated “What’s My Line?” remains a point of discussion among fans of the classic game show. While the core game mechanics remained, the relaxed atmosphere and new rounds distinguished this version from its predecessor. Despite these changes, the syndicated “What’s My Line?” continued to attract notable celebrity guests, keeping the spirit of the original game show alive for a new generation of viewers.
