How Much is it to Advertise on Television?
While digital advertising is on the rise, television remains a powerful medium. But how much does it cost to advertise on TV? The price of a TV ad spot varies greatly depending on several factors, including the network, the time of day, and the program’s popularity.
A 30-second spot during ITV’s breakfast programming, such as Good Morning Britain or Lorraine, typically costs between £3,000 to £4,000. Daytime slots on ITV average £3,500 to £4,500, while primetime spots can range from £10,000 to a staggering £30,000.
Channel 4 offers slightly more affordable advertising options. A 30-second daytime ad on Channel 4 costs between £1,000 and £2,000. Primetime slots during popular shows like Hollyoaks or Catastrophe command higher prices, ranging from £10,000 to £20,000.
Channel 5 presents the most budget-friendly option among major UK television networks. Daytime advertising on Channel 5 costs between £800 and £1,600. For peak viewing times during programs like Neighbours or Big Brother, a 30-second spot costs between £2,500 and £4,500.
Moving beyond terrestrial television, Sky 1 offers advertising opportunities at varying price points. Daytime ads during shows like Stargate Atlantis can cost between £150 and £250. Primetime slots during highly viewed programs like The Simpsons range from £650 to £1,150.
Sports channels present a unique advertising landscape. Prices fluctuate significantly depending on the sport, the specific teams playing, and the advertiser. A high-profile football match like Chelsea versus Arsenal will command a premium price compared to a less popular matchup. A 30-second spot on Sky Sports during peak viewing hours can range from £60 to £750. Daytime rates are considerably lower, falling between £10 and £50. Other sports channels, such as Eurosport and BT Sport, offer different pricing structures, with costs varying based on the time of day and the specific program.
Beyond the major networks, niche digital channels provide cost-effective advertising solutions for smaller budgets. Channels like the Horror Channel offer daytime advertising for £50 to £150, with peak rates reaching £150 to £300. Other niche channels, such as Animal Planet, E!, and Hum, offer daytime advertising for as low as £0 to £50.
