Lafayette Television Stations to Become CW Affiliates
Lafayette, Louisiana, residents will soon have a new option for television entertainment. Starting September 1, 2024, KLFY-TV in Lafayette will become an affiliate of The CW Network. This change means that KLFY will begin broadcasting The CW’s primetime shows, live sports programming, and special events. This transition is part of a larger affiliation agreement between Nexstar Media Group, which owns KLFY, and The CW Network.
CW Programming Comes to Lafayette Television
This partnership expands The CW’s reach into a significant market, bringing its diverse programming lineup to Lafayette viewers. KLFY will join 42 other Nexstar-owned CW stations across the country, further solidifying Nexstar as The CW’s leading affiliate group. The move will provide Lafayette viewers with access to popular CW shows, along with an expanding roster of live sports.
Expanded Sports and Entertainment Options in Lafayette
The CW’s programming offers a blend of entertainment and sports, appealing to a broad audience. Alongside primetime entertainment, viewers can anticipate a significant increase in sports content. The network currently broadcasts LIV Golf and ACC college football and basketball, and will soon add NASCAR Xfinity series racing and WWE’s NXT. In 2025, The CW plans to broadcast an impressive 500 hours of sports programming, significantly enhancing its sports offerings.
Benefits for Lafayette Viewers and Advertisers
The new affiliation offers substantial benefits to both viewers and advertisers in the Lafayette area. Viewers gain access to a wider range of programming choices, including popular entertainment and an extensive lineup of live sports. For advertisers, this partnership opens new opportunities to reach a larger audience in the Lafayette market through both linear television and digital platforms, like The CW App. The CW reaches a nationwide audience and its ad-supported app boasts over 96 million downloads, providing a significant platform for advertisers to connect with viewers.
Nexstar Expands CW Network Reach
With the addition of KLFY-TV and stations in Chicago and Norfolk, Nexstar significantly expands The CW’s coverage to more than 36% of U.S. television households. This strategic expansion strengthens The CW’s presence in key markets, enhancing its position in the broadcasting landscape. The partnership leverages Nexstar’s extensive network of local stations to deliver The CW’s content to a wider audience.
Conclusion: A New Era for Lafayette Television
The arrival of The CW programming on KLFY marks a significant development for Lafayette television viewers. With a diverse range of entertainment and a growing emphasis on live sports, the new affiliation promises to deliver an enriched viewing experience. The partnership between Nexstar and The CW offers substantial benefits for both viewers and advertisers in the Lafayette market, ushering in a new era of television entertainment.
