Can I Get ITVX on My Television?

ITV’s streaming platform, ITVX, can be frustrating for users due to its lack of basic features like live pausing and the inability to fast-forward without triggering excessive ad breaks. Users report having to sit through multiple ad breaks, sometimes lasting as long as six minutes, even when trying to catch up on already aired programs. The absence of a preview screen, a common feature in other streaming apps, forces users to restart programs from the beginning if they momentarily leave the app. These issues, combined with the inability to scroll forward during live broadcasts, contribute to a negative user experience. While ITVX offers a vast library of content, its poor functionality and intrusive advertising model make it a less desirable option compared to other streaming platforms. Many users express dissatisfaction and frustration, comparing it unfavorably to other available TV apps.