US Open on Television: A History of Innovation and Expansion
The US Open, one of golf’s most prestigious championships, has a rich history of television coverage marked by continuous innovation and expansion. From its early days on NBC to its current home on NBC and USA Network, the tournament’s broadcast journey reflects the evolution of television technology and the growing demand for comprehensive sports coverage.
Early Challenges and Innovations in US Open Broadcasts
In the 1960s, televised golf faced significant challenges. Producers like Perry N. Smith at NBC recognized the need to shift from “aimless shots” to “continuous coverage of contender vying with contender.” This era, dominated by iconic rivalries like Jack Nicklaus and Arnold Palmer, demanded improved storytelling and comprehensive coverage despite the vastness of a golf course and the length of a championship.
ABC took over the USGA championship broadcasts in 1966 and, through 1994, tackled these challenges head-on. The 1967 US Open at Baltusrol G.C. saw coverage of the final seven holes, highlighting Nicklaus’ strategic play. Technological advancements, such as IBM’s computerized scoreboard, provided viewers with real-time statistics including putts, fairways hit, and driving distances.
Expanding Coverage and Reaching New Audiences
By 1972, ABC’s coverage expanded to include action from the fifth hole onward at Pebble Beach, showcasing iconic holes like the seventh and eighth for the first time on live television. The 1974 US Open at Winged Foot involved a “small army” employing 26 cameras and nine broadcast towers to capture the tournament’s drama. This marked a significant increase in broadcast hours, extending to 5 ½ hours over three days, plus a preview program the week before.
The 1977 US Open at Southern Hills Country Club was a landmark event, featuring live coverage of all 18 holes for the first time. This monumental undertaking, considered the largest remote telecast in history outside of the Olympics, utilized 28 cameras and innovative camera angles, allowing viewers to follow the leaders from tee to green.
The ESPN Partnership and the Rise of Digital Coverage
A pivotal partnership with ESPN in 1982 enabled complete coverage of all four rounds of the US Open. ABC broadcast the final two rounds, while ESPN covered the first two, a collaboration that continued through 2014. This agreement broadened the reach of the US Open, supplementing live coverage with highlight reels, interviews, and special programming.
The digital era dawned in 1995 when NBC regained broadcasting rights and US Open scores became available online. The following years saw the introduction of interactive digital experiences, including live chats and trivia. By 2000, coverage of various USGA championships reached an impressive 100 hours across NBC, ESPN, and ESPN2.
The US Open in the 21st Century: Streaming and Beyond
The 2001 US Open at Southern Hills marked the beginning of live webcasts, albeit limited to a single hole. Despite this constraint, over 250,000 viewers tuned in online. The USGA continued to explore digital platforms, revamping its website in 2008 to provide enhanced streaming, on-demand content, and real-time scoring. This coincided with Tiger Woods’ dramatic playoff victory over Rocco Mediate, further fueling interest in online coverage.
The Future of US Open on Television
Recent shifts in the broadcasting landscape saw Fox’s five-year tenure end prematurely, making way for NBC’s return as the USGA’s longest-standing broadcast partner. This partnership underscores a commitment to expanding global access to the US Open, leveraging both traditional television and digital platforms to deliver comprehensive coverage to audiences worldwide. The US Open’s journey on television is a testament to the enduring power of sports broadcasting and its ability to adapt and innovate in a constantly evolving media environment.
