Is the Homeless World Cup Televised? Yes, on FIFA+!
The Homeless World Cup will be broadcast live on FIFA+ thanks to a new partnership between FIFA and the Homeless World Cup Foundation (HWCF). This exciting development means the tournament will reach a global audience, showcasing the power of football to transform lives.
FIFA+ to Broadcast Future Homeless World Cup Tournaments
The agreement between FIFA and HWCF outlines a commitment to jointly broadcast future Homeless World Cup tournaments on the FIFA+ streaming platform. This expanded reach is a significant step forward for the tournament, previously streamed on YouTube. In addition to broadcasting, FIFA will provide material support, including medals and trophies, further elevating the event’s prestige. Both organizations are also exploring co-branding opportunities, potentially incorporating FIFA branding on the pitch and across social media platforms.
The Homeless World Cup: Football as a Force for Good
The Homeless World Cup, first held in Graz, Austria in 2003, is an annual tournament featuring men’s and women’s teams. It aims to empower and inspire homeless individuals to change their lives through the sport of football. With the exception of a pause during the Covid-19 pandemic, the tournament has been held every year. This year’s event boasts over 500 players representing 49 countries.
The partnership aligns with FIFA’s broader direct-to-consumer (DTC) strategy, which includes the launch of FIFA+ in 2022. The platform features live matches, highlights, archival footage, and original content. FIFA+ already streams all Oceania Football Confederation (OFC) competitions and has provided live coverage of the FIFA Club World Cup in select territories. At its launch, FIFA+ pledged to broadcast over 40,000 live matches annually.
Leadership Voices Excitement for the Partnership
FIFA President Gianni Infantino expressed his enthusiasm for supporting the tournament, stating, “The Homeless World Cup is a perfect example of how football can bring people together to challenge existing social perceptions and improve people’s lives.” He emphasized FIFA’s belief in football as a force for good and their commitment to ensuring the tournament’s continued positive impact on homeless people worldwide.
Mel Young, President of the Homeless World Cup Foundation, highlighted the tournament’s purpose: to use football to end homelessness. He noted that 1.2 million people have benefited from the initiative since its inception. Young believes the partnership with FIFA is a natural fit given FIFA’s commitment to supporting those in need and anticipates a significant long-term impact.
Homeless World Cup 2024: Seoul, South Korea
The 2024 Homeless World Cup will be held at Hanyang University in Seoul, South Korea, from September 21st to 28th. This marks the first time the competition will be held in Asia, further expanding its global reach.
This partnership between FIFA and the Homeless World Cup Foundation, culminating in the broadcast of the tournament on FIFA+, signifies a powerful moment for the sport and its potential to drive positive social change. The increased visibility will undoubtedly raise awareness of homelessness and inspire hope for countless individuals worldwide.
