Watch JTV Live: Shop Jewelry Anytime, Anywhere

JTV (Jewelry Television) uses Wowza to broadcast live 24/7 globally, allowing customers to shop anytime, anywhere. This digital transformation lets viewers connect with JTV on any internet-enabled device.

JTV recognized the shift in e-commerce towards live streaming, fostering deeper customer engagement and driving sales. Live interaction allows for detailed product information and real-time Q&A, crucial for considered purchases like jewelry.

Live streaming replicates the in-store experience, with experts sharing insights on gemstones and design. Real-time chat fosters a sense of community, enhancing the shopping experience.

This digital shift responds to changing demographics and cord-cutting. By offering viewing options on various devices, from TVs to mobile apps, JTV appeals to a broader audience.

Wowza Streaming Engine and Wowza Video enabled JTV to scale its operations and create a comprehensive omnichannel experience, including JTV2 and JTVextra.

Live transcoding is central to JTV’s omnichannel strategy, ensuring content delivery across all devices. This allows for seamless purchasing directly from the live stream.

Jtv Jewelry Television Live provides real-time interaction with hosts, detailed product information, and a sense of community, mirroring the benefits of a traditional jewelry store. JTV remains committed to innovation, exploring future advancements like 4K and VR.